Endorsements on the horizon for multi-medalist Raisman
UNDATED (WHDH) -- Aly Raisman’s success at the London Games have made her a household name -- and that means she could soon be cashing in.
Aly Raisman is walking away from London with the most medals of any U.S. gymnast. With that accomplishment, many companies could soon be lining up with endorsement deals.
Marketing experts say Olympic gymnasts are especially in demand due to the popularity of their sport.
“Any athlete at their highest heights can achieve in the millions of dollars in endorsements,” said Dave Czesniuk. “Everybody gets involved because they're such great spokespeople; the values they stand for, the upbringing they've had, the all-American feel. They're almost a package brand.”
“There's also the speaking engagements and the tours and the signings and the camps and everything else that would not be possible had they not had success,” Czesniuk said.
Raisman's teammate, all-around champion Gabby Douglas, has already scored her first endorsement deal; she’s featured on the box of Kellogg's Corn Flakes.