Apps share more than just great deals

Posted: 12/15/13 at 12:25 am EST      Last Updated: 12/15/13 at 11:29 pm EST

CHICAGO (WHDH) -- Apps can help you save money this holiday season, but consumers could be sharing a lot more than just great deals.

Smartphone apps from retailers such as Best Buy and Sears are an asset for many who say that they get notifications about coupons and tips about the store.

However, many of the apps infringe on Big Brother territory, learning more about your interests and tracking your location. Shopkick, for example, alerts users to deals when they walk into more than 7,000 stores.

The analysis firm RetailNext can even follow a smartphone's WiFi signal to track traffic. The company mentioned that users can turn off their WiFi signal if they feel their privacy has been invaded.

Some might be bothered. Some don’t care as long as they get a good deal.

“We put so much information out there, anyway, blindly on Facebook to lots of people. We are part of the problem,” said Chicago native Maureen Brown.


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