BURLINGTON, Mass. (WHDH) -- Gay rights activists across the country took part in kissing at Chick-fil-A restaurants Friday on the heels of the company's president’s stance against same-sex marriage.

It’s about as non-violent a protest as you can get; a handful of couples kissed in front of the Chick-fil-A at the Burlington Mall Friday as part of the same sex kiss day.

“I think what really helped in the beginning was the amount of public support we got,” said Ian Struthers, co-chair of Join the Impact Massachusetts.

About 12 to 15 people participated at the Burlington location, but hundreds around the country also locked lips to show their dislike for the restaurant chain and the comments made by its president Dan Cathy.

Cathy said he supports traditional marriage. Activists for marriage equality say Chick-fil-A also gives millions of dollars to anti-gay organizations.

“I think we were just trying to actually come out here and educate Chick-fil-A’s customers as to where their money is going,” said Cathy Kristofferson.

Friday’s protest comes in response to Wednesday’s “Chick-fil-A Appreciation Day.” The turnout was so big, the company set sales records.

“The consumers that all rushed to the appreciation day may not have known that. They could have family members who are gay, they could have friends who are gay. Do they realize their money is being used to hurt their friends?” Kristofferson said.

In Burlington, there were just as many uniformed authorities as protesters -- but they worked together so the event didn't cause too big a scene.

“The cops were civil towards us and were making sure that everything was going smoothly,” said Sasha Kaufmann.

The Burlington demonstration didn't come close to the number of people who came out on Wednesday, but those who kissed were glad their message got out.

“Now hopefully the public is more aware of house destructive this corporation is,” said Struthers.