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The Hiller Instinct

Martha Coakley starts on campaign

Al Mac's Diner in Fall River was just one of six stops on the Martha Coakley announcement tour, but they all have the same purpose: erasing the memory of her last campaign, for the US Senate, in 2010.

"And I know that everyone, including me -- I am brutally honest on my own performances -- we will be honest about the assessment of this race," Coakley said back then.

Three years later, she's still assessing:

Hiller asks: "What were the mistakes that you made?"

Coakley: "I think my biggest regret from last campaign was the perception by people that I didn't work hard, the perception that today lingers. I know that."

This time, she promises, no one will out-work her.

Coakley: "I'm going to do everything I can to get my message across and hear from folks..."

Hiller: "Would you like some redemption?"

Coakley: "That is not my goal at this moment."

Maybe not. But her failure was so personal the last time around, that--this time her entire strategy will be different.

Coakley: "I learned the lessons from that race. People need to see me. They need to see me out. They need to talk to me."

Hiller: "Did you learn humility?"

Coakley: "I did. I actually set out very humbly today on this campaign. I am humble, asking people for their votes."

One day doesn't make a campaign, but--on this day in Fall River--there was nothing phony or arrogant about Martha Coakley.

Instead, she was attentive and warm.

More days like that could put her in the Corner Office.